Dr. Shearer graduated dental school in 2005. After working five years in a public setting to pay down his student loans, in 2010 he left and found an older dentist interested in transitioning out of ownership.

The practice was purchased in 2011. The practice was buried inside a four story medical building with zero outside signage or advertising. Basically, only existing patients knew the practice was there. Dr. Shearer didn’t know anything about websites, SEO, or dental advertising.