Consumerism was on the rise prior to the pandemic as we looked for ways to make our daily interactions more convenient and efficient in a tumultuous time. We quickly adjusted our lives in response to COVID-19, amplifying this consumerism trend. Customer expectations changed, and COVID-19 forced companies of all kinds to innovate at an accelerated rate to make experiences such as self-service as user-friendly as possible. Seemingly overnight, real time communication, digital interactions and tracking of everything from retail purchases to pizzas became the norm. Now, consumerism has taken over every facet of our lives, regardless of our generation. It is the rule rather than the exception.